{"id":1,"date":"2023-01-11T10:08:24","date_gmt":"2023-01-11T10:08:24","guid":{"rendered":"https:\/\/bstory.com.br\/home\/?page_id=1"},"modified":"2026-08-20T11:01:07","modified_gmt":"2026-08-20T14:01:07","slug":"home","status":"publish","type":"page","link":"https:\/\/bstory.com.br\/home\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1\" class=\"elementor elementor-1\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87ec489 e-con-full e-flex e-con e-parent\" data-id=\"87ec489\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0053788 elementor-widget elementor-widget-html\" data-id=\"0053788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n  :root {\n    --bst-blue: #1739a6;\n    --bst-blue-dark: #071947;\n    --bst-blue-deep: #050f2d;\n    --bst-gold: #c99a3d;\n    --bst-gold-soft: #f0d28a;\n    --bst-cream: #f8f4ec;\n    --bst-paper: #fffaf1;\n    --bst-text: #1f2430;\n    --bst-muted: #697082;\n    --bst-border: rgba(23, 57, 166, .14);\n    --bst-shadow: 0 26px 70px rgba(5, 15, 45, .16);\n  }\n\n  .bst-home,\n  .bst-home * {\n    box-sizing: border-box;\n  }\n\n  .bst-home {\n    font-family: \"Inter\", \"Poppins\", Arial, sans-serif;\n    color: var(--bst-text);\n    background: #fff;\n  }\n\n  .bst-home a {\n    text-decoration: none;\n  }\n\n  .bst-container {\n    width: min(1180px, calc(100% - 40px));\n    margin: 0 auto;\n  }\n\n  .bst-eyebrow {\n    display: inline-flex;\n    align-items: center;\n    gap: 10px;\n    color: var(--bst-gold);\n    font-size: 12px;\n    font-weight: 800;\n    letter-spacing: .16em;\n    text-transform: uppercase;\n    margin-bottom: 18px;\n  }\n\n  .bst-eyebrow::before {\n    content: \"\";\n    width: 34px;\n    height: 1px;\n    background: currentColor;\n    opacity: .75;\n  }\n\n  .bst-title {\n    font-size: clamp(34px, 5vw, 64px);\n    line-height: .98;\n    letter-spacing: -0.055em;\n    margin: 0;\n  }\n\n  .bst-title span {\n    color: var(--bst-gold);\n  }\n\n  .bst-section-title {\n    font-size: clamp(30px, 4vw, 52px);\n    line-height: 1.02;\n    letter-spacing: -0.045em;\n    margin: 0 0 22px;\n    color: var(--bst-blue-dark);\n  }\n\n  .bst-text {\n    font-size: 18px;\n    line-height: 1.68;\n    color: var(--bst-muted);\n    margin: 0;\n  }\n\n  .bst-text + .bst-text {\n    margin-top: 18px;\n  }\n\n  .bst-btns {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 14px;\n    margin-top: 34px;\n  }\n\n  .bst-btn {\n    display: inline-flex;\n    align-items: center;\n    justify-content: center;\n    min-height: 52px;\n    padding: 15px 24px;\n    border-radius: 999px;\n    font-size: 15px;\n    font-weight: 800;\n    transition: .25s ease;\n  }\n\n  .bst-btn-primary {\n    color: #fff;\n    background: linear-gradient(135deg, var(--bst-blue), #315ee8);\n    box-shadow: 0 16px 34px rgba(23, 57, 166, .28);\n  }\n\n  .bst-btn-primary:hover {\n    transform: translateY(-2px);\n    box-shadow: 0 20px 42px rgba(23, 57, 166, .36);\n  }\n\n  .bst-btn-secondary {\n    color: var(--bst-blue-dark);\n    background: rgba(255,255,255,.88);\n    border: 1px solid rgba(255,255,255,.55);\n  }\n\n  .bst-btn-secondary:hover {\n    transform: translateY(-2px);\n    background: #fff;\n  }\n\n  .bst-btn-light {\n    color: var(--bst-blue);\n    background: #fff;\n    border: 1px solid rgba(23,57,166,.12);\n    box-shadow: 0 12px 30px rgba(7,25,71,.08);\n  }\n\n  .bst-btn-light:hover {\n    transform: translateY(-2px);\n    border-color: rgba(23,57,166,.25);\n  }\n\n  .bst-grid-2 {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 56px;\n    align-items: center;\n  }\n\n  .bst-image-card {\n    position: relative;\n    border-radius: 34px;\n    overflow: hidden;\n    min-height: 520px;\n    box-shadow: var(--bst-shadow);\n    background: var(--bst-blue-dark);\n  }\n\n  .bst-image-card img {\n    width: 100%;\n    height: 100%;\n    min-height: inherit;\n    display: block;\n    object-fit: cover;\n  }\n\n  .bst-image-card::after {\n    content: \"\";\n    position: absolute;\n    inset: 0;\n    background: linear-gradient(180deg, transparent 45%, rgba(5, 15, 45, .68));\n    pointer-events: none;\n  }\n\n  .bst-image-caption {\n    position: absolute;\n    left: 26px;\n    right: 26px;\n    bottom: 24px;\n    z-index: 2;\n    padding: 20px;\n    border-radius: 22px;\n    color: #fff;\n    background: rgba(7, 25, 71, .72);\n    backdrop-filter: blur(12px);\n    border: 1px solid rgba(255,255,255,.16);\n  }\n\n  .bst-image-caption strong {\n    display: block;\n    font-size: 15px;\n    margin-bottom: 6px;\n    color: var(--bst-gold-soft);\n  }\n\n  .bst-image-caption p {\n    margin: 0;\n    font-size: 14px;\n    line-height: 1.45;\n    color: rgba(255,255,255,.82);\n  }\n\n  .bst-card {\n    background: #fff;\n    border: 1px solid var(--bst-border);\n    border-radius: 28px;\n    padding: 28px;\n    box-shadow: 0 18px 48px rgba(5, 15, 45, .07);\n    transition: .25s ease;\n  }\n\n  .bst-card:hover {\n    transform: translateY(-4px);\n    box-shadow: 0 24px 60px rgba(5, 15, 45, .12);\n    border-color: rgba(23,57,166,.22);\n  }\n\n  .bst-card-number {\n    width: 42px;\n    height: 42px;\n    display: grid;\n    place-items: center;\n    border-radius: 15px;\n    background: rgba(23,57,166,.08);\n    color: var(--bst-blue);\n    font-weight: 900;\n    margin-bottom: 20px;\n  }\n\n  .bst-card h3 {\n    font-size: 22px;\n    line-height: 1.16;\n    letter-spacing: -0.03em;\n    color: var(--bst-blue-dark);\n    margin: 0 0 12px;\n  }\n\n  .bst-card p {\n    margin: 0;\n    color: var(--bst-muted);\n    line-height: 1.62;\n    font-size: 16px;\n  }\n\n  @media (max-width: 900px) {\n    .bst-grid-2 {\n      grid-template-columns: 1fr;\n      gap: 34px;\n    }\n\n    .bst-image-card {\n      min-height: 390px;\n    }\n  }\n\n  @media (max-width: 640px) {\n    .bst-container {\n      width: min(100% - 28px, 1180px);\n    }\n\n    .bst-btn {\n      width: 100%;\n    }\n\n    .bst-section-title {\n      font-size: 34px;\n    }\n\n    .bst-text {\n      font-size: 16px;\n    }\n  }\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b8e969 elementor-widget elementor-widget-html\" data-id=\"9b8e969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"bst-home bst-hero\">\n  <style>\n    .bst-hero {\n      position: relative;\n      overflow: hidden;\n      min-height: 92vh;\n      display: flex;\n      align-items: stretch;\n      background: var(--bst-blue-deep);\n      color: #fff;\n    }\n\n    .bst-hero::before {\n      content: \"\";\n      position: absolute;\n      inset: 0;\n      background:\n        linear-gradient(90deg, rgba(5,15,45,.92) 0%, rgba(5,15,45,.76) 46%, rgba(5,15,45,.26) 100%),\n        url(\"https:\/\/bstory.com.br\/home\/wp-content\/uploads\/2026\/07\/bstory-multigeracional.png\") center\/cover no-repeat;\n      transform: scale(1.02);\n    }\n\n    .bst-hero::after {\n      content: \"\";\n      position: absolute;\n      inset: 0;\n      background-image:\n        radial-gradient(circle at 18% 22%, rgba(201,154,61,.26), transparent 28%),\n        radial-gradient(circle at 88% 78%, rgba(23,57,166,.42), transparent 30%),\n        linear-gradient(rgba(255,255,255,.035) 1px, transparent 1px),\n        linear-gradient(90deg, rgba(255,255,255,.035) 1px, transparent 1px);\n      background-size: auto, auto, 46px 46px, 46px 46px;\n      opacity: .75;\n    }\n\n    .bst-hero .bst-container {\n      position: relative;\n      z-index: 2;\n      display: grid;\n      align-items: center;\n      min-height: 92vh;\n      padding: 110px 0 56px;\n    }\n\n    .bst-hero-content {\n      max-width: 820px;\n    }\n\n    .bst-hero .bst-title {\n      color: #fff;\n      max-width: 920px;\n    }\n\n    .bst-hero-sub {\n      max-width: 700px;\n      margin: 24px 0 0;\n      color: rgba(255,255,255,.78);\n      font-size: clamp(18px, 2vw, 22px);\n      line-height: 1.58;\n    }\n\n    .bst-proof {\n      display: grid;\n      grid-template-columns: repeat(4, 1fr);\n      gap: 1px;\n      margin-top: 72px;\n      border-radius: 28px;\n      overflow: hidden;\n      background: rgba(255,255,255,.16);\n      border: 1px solid rgba(255,255,255,.16);\n      backdrop-filter: blur(14px);\n    }\n\n    .bst-proof-item {\n      padding: 24px;\n      background: rgba(255,255,255,.08);\n    }\n\n    .bst-proof-item strong {\n      display: block;\n      font-size: clamp(26px, 3vw, 42px);\n      line-height: 1;\n      color: var(--bst-gold-soft);\n      letter-spacing: -0.04em;\n      margin-bottom: 10px;\n    }\n\n    .bst-proof-item span {\n      display: block;\n      font-size: 14px;\n      line-height: 1.45;\n      color: rgba(255,255,255,.78);\n    }\n\n    @media (max-width: 900px) {\n      .bst-proof {\n        grid-template-columns: 1fr 1fr;\n      }\n    }\n\n    @media (max-width: 640px) {\n      .bst-hero {\n        min-height: auto;\n      }\n\n      .bst-hero .bst-container {\n        min-height: auto;\n        padding: 86px 0 34px;\n      }\n\n      .bst-proof {\n        grid-template-columns: 1fr;\n        margin-top: 44px;\n      }\n    }\n  <\/style>\n\n  <div class=\"bst-container\">\n    <div>\n      <div class=\"bst-hero-content\">\n        <div class=\"bst-eyebrow\">Longevidade \u00b7 mercado \u00b7 reputa\u00e7\u00e3o<\/div>\n\n        <h1 class=\"bst-title\">\n          A experi\u00eancia 50+ virou agenda estrat\u00e9gica. \n          <span>A bstory transforma essa agenda em reputa\u00e7\u00e3o, relacionamento e impacto.<\/span>\n        <\/h1>\n\n        <p class=\"bst-hero-sub\">\n          Somos uma plataforma de movimento, conte\u00fado, reconhecimento e projetos que conecta empresas, lideran\u00e7as e profissionais em torno da longevidade, da diversidade geracional e do combate ao etarismo.\n        <\/p>\n\n        <div class=\"bst-btns\">\n          <a class=\"bst-btn bst-btn-primary\" href=\"\/servicos.html\">Conhe\u00e7a as solu\u00e7\u00f5es para empresas<\/a>\n          <a class=\"bst-btn bst-btn-secondary\" href=\"\/sobre.html\">Entenda o Movimento bstory<\/a>\n        <\/div>\n      <\/div>\n\n      <div class=\"bst-proof\">\n        <div class=\"bst-proof-item\">\n          <strong>132<\/strong>\n          <span>l\u00edderes, experts e profissionais no Conselho Maestro<\/span>\n        <\/div>\n\n        <div class=\"bst-proof-item\">\n          <strong>275<\/strong>\n          <span>iniciativas indicadas ao Pr\u00eamio bstory 2025<\/span>\n        <\/div>\n\n        <div class=\"bst-proof-item\">\n          <strong>300+<\/strong>\n          <span>l\u00edderes e profissionais na rede de relacionamento<\/span>\n        <\/div>\n\n        <div class=\"bst-proof-item\">\n          <strong>10<\/strong>\n          <span>pilares de atua\u00e7\u00e3o em longevidade e diversidade geracional<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd1688a e-con-full e-flex e-con e-parent\" data-id=\"dd1688a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-907925d elementor-widget elementor-widget-html\" data-id=\"907925d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"bst-home bst-market\">\n  <style>\n    .bst-market,\n    .bst-market * {\n      box-sizing: border-box;\n    }\n\n    .bst-market {\n      padding: clamp(76px, 8vw, 110px) 0;\n      background:\n        radial-gradient(circle at top left, rgba(23,57,166,.08), transparent 34%),\n        radial-gradient(circle at 92% 12%, rgba(242,107,47,.07), transparent 30%),\n        linear-gradient(180deg, #fff, var(--bst-cream, #f8f4ec));\n      overflow: hidden;\n    }\n\n    .bst-market .bst-market-wrap {\n      max-width: 1120px;\n      margin: 0 auto;\n    }\n\n    .bst-market .bst-section-title {\n      max-width: 980px;\n      font-size: clamp(34px, 4.6vw, 58px);\n      line-height: .98;\n      letter-spacing: -0.06em;\n      margin-bottom: 24px;\n    }\n\n    .bst-market .bst-text {\n      font-size: 17px;\n      line-height: 1.7;\n    }\n\n    .bst-market-intro {\n      padding: 26px;\n      border-radius: 28px;\n      background: #ffffff;\n      border: 1px solid rgba(7,25,71,.10);\n      box-shadow: 0 18px 48px rgba(5,15,45,.06);\n      margin-bottom: 22px;\n    }\n\n    .bst-market-intro .bst-text {\n      margin: 0;\n      color: var(--bst-muted, #647084);\n    }\n\n    .bst-market-intro strong {\n      color: var(--bst-blue-dark, #071947);\n      font-weight: 900;\n    }\n\n    .bst-market-stats {\n      display: grid;\n      grid-template-columns: repeat(3, 1fr);\n      gap: 12px;\n      margin: 22px 0 28px;\n    }\n\n    .bst-market-stat {\n      min-height: 132px;\n      padding: 18px;\n      border-radius: 22px;\n      background: var(--bst-blue-dark, #071947);\n      color: #fff;\n      display: flex;\n      flex-direction: column;\n      justify-content: space-between;\n      box-shadow: 0 18px 44px rgba(5,15,45,.12);\n      position: relative;\n      overflow: hidden;\n    }\n\n    .bst-market-stat::after {\n      content: \"\";\n      position: absolute;\n      right: -34px;\n      bottom: -40px;\n      width: 100px;\n      height: 100px;\n      border-radius: 50%;\n      background: rgba(255,255,255,.06);\n      pointer-events: none;\n    }\n\n    .bst-market-stat strong {\n      position: relative;\n      z-index: 2;\n      display: block;\n      color: #fff;\n      font-size: clamp(25px, 3vw, 38px);\n      line-height: .95;\n      letter-spacing: -0.06em;\n      font-weight: 900;\n      margin-bottom: 12px;\n    }\n\n    .bst-market-stat span {\n      position: relative;\n      z-index: 2;\n      display: block;\n      color: rgba(255,255,255,.74);\n      font-size: 12px;\n      line-height: 1.35;\n      font-weight: 750;\n    }\n\n    .bst-market-photo-block {\n      display: grid;\n      grid-template-columns: 1.08fr .92fr;\n      gap: 22px;\n      align-items: stretch;\n      margin: 10px 0 28px;\n    }\n\n    .bst-market-photo-card {\n      position: relative;\n      min-height: 460px;\n      border-radius: 34px;\n      overflow: hidden;\n      background: var(--bst-blue-dark, #071947);\n      box-shadow: 0 28px 80px rgba(5,15,45,.13);\n    }\n\n    .bst-market-photo-card img {\n      width: 100%;\n      height: 100%;\n      display: block;\n      object-fit: cover;\n      object-position: center;\n    }\n\n    .bst-market-photo-overlay {\n      position: absolute;\n      left: 24px;\n      right: 24px;\n      bottom: 24px;\n      padding: 24px;\n      border-radius: 24px;\n      background:\n        radial-gradient(circle at top right, rgba(242,107,47,.16), transparent 34%),\n        linear-gradient(135deg, rgba(7,25,71,.94), rgba(5,15,45,.92));\n      backdrop-filter: blur(8px);\n      border: 1px solid rgba(255,255,255,.08);\n      color: #fff;\n    }\n\n    .bst-market-photo-overlay strong {\n      display: block;\n      color: #fff;\n      font-size: 24px;\n      line-height: 1.08;\n      letter-spacing: -0.04em;\n      font-weight: 900;\n      margin-bottom: 8px;\n    }\n\n    .bst-market-photo-overlay p {\n      margin: 0;\n      color: rgba(255,255,255,.76);\n      font-size: 15px;\n      line-height: 1.65;\n    }\n\n    .bst-market-photo-note {\n      padding: 28px;\n      border-radius: 30px;\n      background: #ffffff;\n      border: 1px solid rgba(7,25,71,.10);\n      box-shadow: 0 18px 48px rgba(5,15,45,.06);\n      display: flex;\n      flex-direction: column;\n      justify-content: center;\n    }\n\n    .bst-market-photo-note h3 {\n      margin: 0 0 14px;\n      color: var(--bst-blue-dark, #071947);\n      font-size: 28px;\n      line-height: 1.02;\n      letter-spacing: -0.045em;\n      font-weight: 900;\n    }\n\n    .bst-market-photo-note p {\n      margin: 0 0 14px;\n      color: var(--bst-muted, #647084);\n      font-size: 15px;\n      line-height: 1.7;\n    }\n\n    .bst-market-photo-note p:last-child {\n      margin-bottom: 0;\n    }\n\n    .bst-market-photo-note strong {\n      color: var(--bst-blue-dark, #071947);\n      font-weight: 900;\n    }\n\n    .bst-market-info-grid {\n      display: grid;\n      grid-template-columns: repeat(2, 1fr);\n      gap: 14px;\n      margin-top: 0;\n    }\n\n    .bst-market-info {\n      padding: 22px;\n      border-radius: 24px;\n      background: #ffffff;\n      border: 1px solid rgba(7,25,71,.10);\n      box-shadow: 0 16px 42px rgba(5,15,45,.055);\n    }\n\n    .bst-market-info.wide {\n      grid-column: 1 \/ -1;\n    }\n\n    .bst-market-info h3 {\n      margin: 0 0 12px;\n      color: var(--bst-blue-dark, #071947);\n      font-size: 20px;\n      line-height: 1.15;\n      letter-spacing: -0.035em;\n      font-weight: 900;\n    }\n\n    .bst-market-info p {\n      margin: 0;\n      color: var(--bst-muted, #647084);\n      font-size: 15px;\n      line-height: 1.65;\n    }\n\n    .bst-market-info ul {\n      margin: 0;\n      padding: 0;\n      list-style: none;\n      display: grid;\n      gap: 10px;\n    }\n\n    .bst-market-info li {\n      position: relative;\n      padding-left: 20px;\n      color: var(--bst-muted, #647084);\n      font-size: 15px;\n      line-height: 1.55;\n    }\n\n    .bst-market-info li::before {\n      content: \"\";\n      position: absolute;\n      left: 0;\n      top: .62em;\n      width: 7px;\n      height: 7px;\n      border-radius: 999px;\n      background: linear-gradient(135deg, var(--bst-red, #e33f32), var(--bst-orange, #f26b2f));\n    }\n\n    .bst-market-info strong {\n      color: var(--bst-blue-dark, #071947);\n      font-weight: 900;\n    }\n\n    .bst-market-economy {\n      margin-top: 18px;\n      padding: 26px;\n      border-radius: 28px;\n      background:\n        radial-gradient(circle at top right, rgba(242,107,47,.18), transparent 32%),\n        linear-gradient(135deg, var(--bst-blue-dark, #071947), #050f2d);\n      color: #fff;\n      box-shadow: 0 22px 58px rgba(5,15,45,.15);\n    }\n\n    .bst-market-economy h3 {\n      margin: 0 0 16px;\n      color: #fff;\n      font-size: 24px;\n      line-height: 1.08;\n      letter-spacing: -0.04em;\n      font-weight: 900;\n    }\n\n    .bst-market-economy-grid {\n      display: grid;\n      grid-template-columns: repeat(4, 1fr);\n      gap: 12px;\n      margin-bottom: 18px;\n    }\n\n    .bst-market-economy-item {\n      padding: 18px;\n      border-radius: 20px;\n      background: rgba(255,255,255,.08);\n      border: 1px solid rgba(255,255,255,.12);\n    }\n\n    .bst-market-economy-item strong {\n      display: block;\n      color: var(--bst-gold-soft, #f0d28a);\n      font-size: 25px;\n      line-height: 1;\n      letter-spacing: -0.045em;\n      font-weight: 900;\n      margin-bottom: 8px;\n    }\n\n    .bst-market-economy-item span {\n      display: block;\n      color: rgba(255,255,255,.72);\n      font-size: 13px;\n      line-height: 1.45;\n      font-weight: 700;\n    }\n\n    .bst-market-economy p {\n      margin: 0;\n      color: rgba(255,255,255,.78);\n      font-size: 15px;\n      line-height: 1.65;\n    }\n\n    .bst-market .highlight-box {\n      margin-top: 18px;\n      padding: 26px;\n      border-radius: 26px;\n      background: #ffffff;\n      color: var(--bst-blue-dark, #071947);\n      border: 1px solid rgba(7,25,71,.10);\n      box-shadow: 0 18px 48px rgba(5,15,45,.07);\n    }\n\n    .bst-market .highlight-box p {\n      margin: 0;\n      font-size: 18px;\n      line-height: 1.6;\n      color: var(--bst-blue-dark, #071947);\n    }\n\n    .bst-market .highlight-box strong {\n      color: var(--bst-orange, #f26b2f);\n      font-weight: 900;\n    }\n\n    @media (max-width: 1080px) {\n      .bst-market-photo-block {\n        grid-template-columns: 1fr;\n      }\n\n      .bst-market-photo-card {\n        min-height: 400px;\n      }\n\n      .bst-market-economy-grid {\n        grid-template-columns: repeat(2, 1fr);\n      }\n    }\n\n    @media (max-width: 820px) {\n      .bst-market-stats {\n        grid-template-columns: repeat(2, 1fr);\n      }\n\n      .bst-market-stat:last-child {\n        grid-column: 1 \/ -1;\n      }\n\n      .bst-market-info-grid {\n        grid-template-columns: 1fr;\n      }\n    }\n\n    @media (max-width: 560px) {\n      .bst-market {\n        padding: 70px 0;\n      }\n\n      .bst-market-intro,\n      .bst-market-info,\n      .bst-market-economy,\n      .bst-market .highlight-box,\n      .bst-market-photo-note {\n        padding: 22px;\n        border-radius: 22px;\n      }\n\n      .bst-market-stats {\n        grid-template-columns: 1fr;\n      }\n\n      .bst-market-stat:last-child {\n        grid-column: auto;\n      }\n\n      .bst-market-photo-card {\n        min-height: 320px;\n        border-radius: 26px;\n      }\n\n      .bst-market-photo-overlay {\n        left: 16px;\n        right: 16px;\n        bottom: 16px;\n        padding: 18px;\n        border-radius: 18px;\n      }\n\n      .bst-market-economy-grid {\n        grid-template-columns: 1fr;\n      }\n    }\n  <\/style>\n\n  <div class=\"bst-container bst-market-wrap\">\n    <div class=\"bst-eyebrow\">O mercado mudou<\/div>\n\n    <h2 class=\"bst-section-title\">\n      O Brasil e o mundo est\u00e3o envelhecendo. As empresas que entenderem isso primeiro v\u00e3o liderar a pr\u00f3xima conversa.\n    <\/h2>\n\n    <div class=\"bst-market-intro\">\n      <p class=\"bst-text\">\n        A gera\u00e7\u00e3o 50+ j\u00e1 representa uma for\u00e7a econ\u00f4mica, cultural e profissional imposs\u00edvel de ignorar. S\u00e3o consumidores, profissionais, empreendedores, mentores, l\u00edderes e formadores de opini\u00e3o. Isso n\u00e3o \u00e9 tend\u00eancia. <strong>\u00c9 tsunami demogr\u00e1fico.<\/strong>\n      <\/p>\n    <\/div>\n\n    <div class=\"bst-market-stats\">\n      <div class=\"bst-market-stat\">\n        <strong>+ 62mi<\/strong>\n        <span>Mais de 62 milh\u00f5es pessoas 50+ no brasil<\/span>\n      <\/div>\n\n      \n      <div class=\"bst-market-stat\">\n        <strong>59 mi<\/strong>\n        <span>de brasileiros t\u00eam mais de 50 anos, 27,5% da popula\u00e7\u00e3o.<\/span>\n      <\/div>\n\n      \n      <div class=\"bst-market-stat\">\n        <strong>100 mi+<\/strong>\n        <span>ser\u00e3o brasileiros 50+ em 2050.<\/span>\n      <\/div>\n    <\/div>\n\n    <div class=\"bst-market-photo-block\">\n      <div class=\"bst-market-photo-card\">\n        <img decoding=\"async\" src=\"https:\/\/bstory.com.br\/home\/wp-content\/uploads\/2026\/07\/Mercado-bstory.jpg\" alt=\"Grupo diverso de profissionais em reuni\u00e3o corporativa\">\n\n        <div class=\"bst-market-photo-overlay\">\n          <strong>Experi\u00eancia como ativo estrat\u00e9gico<\/strong>\n          <p>Uma nova conversa entre empresas, lideran\u00e7as, profissionais maduros e futuras gera\u00e7\u00f5es.<\/p>\n        <\/div>\n      <\/div>\n\n      <div class=\"bst-market-photo-note\">\n        <h3>Mais do que um p\u00fablico. Uma mudan\u00e7a de l\u00f3gica.<\/h3>\n        <p>\n          Entender a longevidade n\u00e3o \u00e9 apenas acompanhar uma mudan\u00e7a demogr\u00e1fica. \u00c9 antecipar comportamento de consumo, novas rela\u00e7\u00f5es de trabalho, transforma\u00e7\u00f5es culturais e oportunidades de posicionamento.\n        <\/p>\n        <p>\n          <strong>Para empresas e institui\u00e7\u00f5es, a experi\u00eancia deixou de ser coadjuvante.<\/strong> Ela passa a ser ativo estrat\u00e9gico de inova\u00e7\u00e3o, reputa\u00e7\u00e3o e crescimento.\n        <\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"bst-market-info-grid\">\n      <div class=\"bst-market-info\">\n        <h3>Poder econ\u00f4mico e familiar<\/h3>\n        <p>\n          Baseado no Relat\u00f3rio Kantar 2025, <strong>63% das pessoas na faixa dos 60 anos<\/strong> s\u00e3o as principais provedoras de seus lares e nove em cada dez auxiliam parentes financeiramente.\n        <\/p>\n      <\/div>\n\n      <div class=\"bst-market-info\">\n        <h3>O mercado ainda n\u00e3o est\u00e1 preparado<\/h3>\n        <ul>\n          <li><strong>67%<\/strong> dos atendentes do varejo n\u00e3o t\u00eam preparo para atender o p\u00fablico 50+, segundo a Funda\u00e7\u00e3o Get\u00falio Vargas.<\/li>\n          <li><strong>71%<\/strong> das campanhas publicit\u00e1rias ainda ignoram ou distorcem essa realidade.<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"bst-market-info\">\n        <h3>Novos empregos e setores em expans\u00e3o<\/h3>\n        <p>\n          De acordo com o Sebrae, a economia da longevidade vai gerar mais de <strong>2,3 milh\u00f5es de empregos at\u00e9 2030<\/strong>, especialmente nas \u00e1reas de sa\u00fade, varejo, turismo e tecnologia assistiva.\n        <\/p>\n      <\/div>\n\n      <div class=\"bst-market-info\">\n        <h3>Turismo maduro em crescimento<\/h3>\n        <p>\n          No turismo brasileiro, o p\u00fablico maduro movimenta mais de <strong>R$ 52 bilh\u00f5es por ano<\/strong>, representa <strong>32% dos viajantes nacionais<\/strong>, gasta em m\u00e9dia <strong>R$ 3.200 por viagem<\/strong> e costuma viajar fora da alta temporada.\n        <\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"bst-market-economy\">\n      <h3>A silver economy j\u00e1 \u00e9 uma das grandes for\u00e7as econ\u00f4micas do mundo.<\/h3>\n\n      <div class=\"bst-market-economy-grid\">\n        <div class=\"bst-market-economy-item\">\n          <strong>US$ 22 tri\/ano<\/strong>\n          <span>movimentados mundialmente pela silver economy em 2026.<\/span>\n        <\/div>\n\n        <div class=\"bst-market-economy-item\">\n          <strong>US$ 41,8 mi\/min<\/strong>\n          <span>em circula\u00e7\u00e3o global, considerando a m\u00e9dia por minuto.<\/span>\n        <\/div>\n\n        <div class=\"bst-market-economy-item\">\n          <strong>R$ 2 tri\/ano<\/strong>\n          <span>movimentados pelo p\u00fablico 50+ no Brasil em 2026.<\/span>\n        <\/div>\n\n        <div class=\"bst-market-economy-item\">\n          <strong>R$ 3,8 mi\/min<\/strong>\n          <span>gerados pelo p\u00fablico 50+ brasileiro, em m\u00e9dia por minuto.<\/span>\n        <\/div>\n      <\/div>\n\n      <p>\n        O desafio n\u00e3o \u00e9 apenas falar com esse p\u00fablico. \u00c9 compreender sua diversidade, combater estere\u00f3tipos e transformar experi\u00eancia em estrat\u00e9gia.\n      <\/p>\n    <\/div>\n\n    <div class=\"highlight-box\">\n      <p>\n        A bstory ajuda empresas e institui\u00e7\u00f5es a se posicionarem com consist\u00eancia nessa agenda: com <strong>conte\u00fado, relacionamento qualificado, premia\u00e7\u00f5es, eventos, mentorias, workshops e projetos pr\u00f3prios ou desenvolvidos em parceria.<\/strong>\n      <\/p>\n    <\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51c0e8c e-con-full e-flex e-con e-parent\" data-id=\"51c0e8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b8257 elementor-widget elementor-widget-html\" data-id=\"b8b8257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"bst-home bst-solutions\">\n  <style>\n    .bst-solutions {\n      padding: 112px 0;\n      background: #fff;\n    }\n\n    .bst-solutions-head {\n      max-width: 820px;\n      margin-bottom: 48px;\n    }\n\n    .bst-solutions-grid {\n      display: grid;\n      grid-template-columns: repeat(3, 1fr);\n      gap: 22px;\n    }\n\n    @media (max-width: 980px) {\n      .bst-solutions-grid {\n        grid-template-columns: 1fr 1fr;\n      }\n    }\n\n    @media (max-width: 640px) {\n      .bst-solutions {\n        padding: 82px 0;\n      }\n\n      .bst-solutions-grid {\n        grid-template-columns: 1fr;\n      }\n    }\n  <\/style>\n\n  <div class=\"bst-container\">\n    <div class=\"bst-solutions-head\">\n      <div class=\"bst-eyebrow\">O que fazemos<\/div>\n\n      <h2 class=\"bst-section-title\">\n        Uma plataforma para empresas que querem agir de verdade na agenda da longevidade.\n      <\/h2>\n    <\/div>\n\n    <div class=\"bst-solutions-grid\">\n      <article class=\"bst-card\">\n        <div class=\"bst-card-number\">01<\/div>\n        <h3>Pr\u00eamio bstory<\/h3>\n        <p>Reconhece pessoas, empresas e iniciativas que transformam a experi\u00eancia 50+ em contribui\u00e7\u00e3o concreta para a sociedade.<\/p>\n      <\/article>\n\n      <article class=\"bst-card\">\n        <div class=\"bst-card-number\">02<\/div>\n        <h3>Workshops e palestras<\/h3>\n        <p>Sensibilizam lideran\u00e7as e equipes sobre diversidade geracional, etarismo, longevidade e novas oportunidades de mercado.<\/p>\n      <\/article>\n\n      <article class=\"bst-card\">\n        <div class=\"bst-card-number\">03<\/div>\n        <h3>Projetos corporativos<\/h3>\n        <p>Inserem a pauta 50+ em sa\u00fade f\u00edsica e mental, educa\u00e7\u00e3o, cultura, reputa\u00e7\u00e3o, comunica\u00e7\u00e3o, sustentabilidade, RH, marketing e relacionamento.<\/p>\n      <\/article>\n\n      <article class=\"bst-card\">\n        <div class=\"bst-card-number\">04<\/div>\n        <h3>bstory Talks e eventos<\/h3>\n        <p>Promovem debates, rodas de conversa, f\u00f3runs e encontros com especialistas, empresas e profissionais que j\u00e1 atuam nessa transforma\u00e7\u00e3o.<\/p>\n      <\/article>\n\n      <article class=\"bst-card\">\n        <div class=\"bst-card-number\">05<\/div>\n        <h3>Mentoria 50+<\/h3>\n        <p>Conecta organiza\u00e7\u00f5es a profissionais experientes, capazes de compartilhar repert\u00f3rio, acelerar aprendizado e fortalecer a mescla intergeracional.<\/p>\n      <\/article>\n\n      <article class=\"bst-card\">\n        <div class=\"bst-card-number\">06<\/div>\n        <h3>Parcerias e patroc\u00ednios<\/h3>\n        <p>Criam oportunidades para marcas apoiarem uma causa relevante, ganharem visibilidade qualificada e participarem de iniciativas de impacto.<\/p>\n      <\/article>\n    <\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82a5230 e-flex e-con-boxed e-con e-parent\" data-id=\"82a5230\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33a1153 elementor-widget elementor-widget-heading\" data-id=\"33a1153\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Confira o \u00faltimo epis\u00f3dio do bstory Talks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eafd01a elementor-widget elementor-widget-video\" data-id=\"eafd01a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=Mvmz6AWFW_U&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ccb261 elementor-widget elementor-widget-image\" data-id=\"1ccb261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/@Movimento.bstory\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1866\" height=\"453\" src=\"https:\/\/bstory.com.br\/home\/wp-content\/uploads\/2026\/07\/bstory-talks-1.png\" class=\"attachment-full size-full wp-image-1841\" alt=\"\" srcset=\"https:\/\/bstory.com.br\/home\/wp-content\/uploads\/2026\/07\/bstory-talks-1.png 1866w, https:\/\/bstory.com.br\/home\/wp-content\/uploads\/2026\/07\/bstory-talks-1-500x121.png 500w, https:\/\/bstory.com.br\/home\/wp-content\/uploads\/2026\/07\/bstory-talks-1-1200x291.png 1200w, https:\/\/bstory.com.br\/home\/wp-content\/uploads\/2026\/07\/bstory-talks-1-300x73.png 300w, https:\/\/bstory.com.br\/home\/wp-content\/uploads\/2026\/07\/bstory-talks-1-768x186.png 768w, https:\/\/bstory.com.br\/home\/wp-content\/uploads\/2026\/07\/bstory-talks-1-1536x373.png 1536w, https:\/\/bstory.com.br\/home\/wp-content\/uploads\/2026\/07\/bstory-talks-1-150x36.png 150w, https:\/\/bstory.com.br\/home\/wp-content\/uploads\/2026\/07\/bstory-talks-1-480x117.png 480w\" sizes=\"(max-width:767px) 480px, (max-width:1866px) 100vw, 1866px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-286bab4 e-con-full e-flex e-con e-parent\" data-id=\"286bab4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c09b8b1 elementor-widget elementor-widget-html\" data-id=\"c09b8b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"bst-home bst-companies\">\n  <style>\n    .bst-companies {\n      padding: 116px 0;\n      background: var(--bst-blue-dark);\n      color: #fff;\n      position: relative;\n      overflow: hidden;\n    }\n\n    .bst-companies::before {\n      content: \"\";\n      position: absolute;\n      inset: 0;\n      background:\n        radial-gradient(circle at 18% 10%, rgba(201,154,61,.22), transparent 30%),\n        radial-gradient(circle at 90% 80%, rgba(49,94,232,.22), transparent 34%),\n        linear-gradient(rgba(255,255,255,.035) 1px, transparent 1px),\n        linear-gradient(90deg, rgba(255,255,255,.035) 1px, transparent 1px);\n      background-size: auto, auto, 48px 48px, 48px 48px;\n      opacity: .72;\n    }\n\n    .bst-companies .bst-container {\n      position: relative;\n      z-index: 2;\n    }\n\n    .bst-companies .bst-section-title {\n      color: #fff;\n    }\n\n    .bst-companies .bst-text {\n      color: rgba(255,255,255,.76);\n    }\n\n    .bst-companies-list {\n      display: grid;\n      gap: 14px;\n      margin-top: 32px;\n    }\n\n    .bst-companies-list div {\n      padding: 16px 18px;\n      border-radius: 18px;\n      background: rgba(255,255,255,.08);\n      border: 1px solid rgba(255,255,255,.12);\n      color: rgba(255,255,255,.86);\n      font-weight: 700;\n    }\n  <\/style>\n\n  <div class=\"bst-container bst-grid-2\">\n    <div class=\"bst-image-card\">\n      <img decoding=\"async\" src=\"https:\/\/bstory.com.br\/home\/wp-content\/uploads\/2026\/05\/bstory-11-scaled.jpg\" alt=\"Profissional maduro em ambiente corporativo\">\n      <div class=\"bst-image-caption\">\n        <strong>Para empresas e lideran\u00e7as<\/strong>\n        <p>Repert\u00f3rio, posicionamento e a\u00e7\u00e3o pr\u00e1tica para transformar longevidade em estrat\u00e9gia.<\/p>\n      <\/div>\n    <\/div>\n\n    <div>\n      <div class=\"bst-eyebrow\">Para empresas<\/div>\n\n      <h2 class=\"bst-section-title\">\n        Sua empresa n\u00e3o precisa apenas apoiar a diversidade geracional. Ela precisa saber o que fazer com ela.\n      <\/h2>\n\n      <p class=\"bst-text\">\n        A bstory apoia empresas na inser\u00e7\u00e3o, sensibiliza\u00e7\u00e3o, conscientiza\u00e7\u00e3o e dissemina\u00e7\u00e3o dos temas geracionais.\n      <\/p>\n\n      <p class=\"bst-text\">\n        O trabalho ajuda marcas e lideran\u00e7as a transformar uma causa urgente em agenda pr\u00e1tica: reputa\u00e7\u00e3o, engajamento, inova\u00e7\u00e3o, atra\u00e7\u00e3o de talentos, relacionamento com p\u00fablicos estrat\u00e9gicos e conex\u00e3o real com a economia da longevidade.\n      <\/p>\n\n      <div class=\"bst-companies-list\">\n        <div>Reputa\u00e7\u00e3o e comunica\u00e7\u00e3o institucional<\/div>\n        <div>RH, cultura e diversidade geracional<\/div>\n        <div>Relacionamento com p\u00fablicos estrat\u00e9gicos<\/div>\n        <div>Marketing, marca e economia da longevidade<\/div>\n      <\/div>\n\n      <div class=\"bst-btns\">\n        <a class=\"bst-btn bst-btn-primary\" href=\"\/contato.html\">Quero conversar sobre solu\u00e7\u00f5es para minha empresa<\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c04d23d e-con-full e-flex e-con e-parent\" data-id=\"c04d23d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71a1b9e elementor-widget elementor-widget-html\" data-id=\"71a1b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"bst-home bst-professionals\">\n  <style>\n    .bst-professionals {\n      padding: 116px 0;\n      background: var(--bst-paper);\n    }\n\n    .bst-quote-box {\n      margin-top: 34px;\n      padding: 34px;\n      border-radius: 30px;\n      background: #fff;\n      border-left: 5px solid var(--bst-gold);\n      box-shadow: 0 18px 52px rgba(5,15,45,.08);\n    }\n\n    .bst-quote-box p {\n      margin: 0;\n      font-size: clamp(22px, 3vw, 32px);\n      line-height: 1.18;\n      letter-spacing: -0.035em;\n      color: var(--bst-blue-dark);\n      font-weight: 850;\n    }\n  <\/style>\n\n  <div class=\"bst-container bst-grid-2\">\n    <div>\n      <div class=\"bst-eyebrow\">Para profissionais 50+<\/div>\n\n      <h2 class=\"bst-section-title\">\n        Experi\u00eancia n\u00e3o \u00e9 passado. \u00c9 capital de futuro.\n      <\/h2>\n\n      <p class=\"bst-text\">\n        A bstory valoriza trajet\u00f3rias, amplia visibilidade e cria pontes entre profissionais experientes, empresas, institui\u00e7\u00f5es e novas oportunidades.\n      <\/p>\n\n      <p class=\"bst-text\">\n        Aqui, a gera\u00e7\u00e3o 50+ \u00e9 tratada como refer\u00eancia, fonte de repert\u00f3rio e parte essencial da inova\u00e7\u00e3o intergeracional.\n      <\/p>\n\n      <div class=\"bst-quote-box\">\n        <p>Trajet\u00f3rias maduras carregam repert\u00f3rio, vis\u00e3o pr\u00e1tica e capacidade de orientar novas decis\u00f5es.<\/p>\n      <\/div>\n\n      <div class=\"bst-btns\">\n        <a class=\"bst-btn bst-btn-light\" href=\"\/curriculum.html\">Quero me cadastrar como mentor(a)<\/a>\n      <\/div>\n    <\/div>\n\n    <div class=\"bst-image-card\">\n      <img decoding=\"async\" src=\"https:\/\/bstory.com.br\/home\/wp-content\/uploads\/2026\/05\/bstory-7-scaled.jpg\" alt=\"Equipe intergeracional sorrindo em ambiente de trabalho\">\n      <div class=\"bst-image-caption\">\n        <strong>Inova\u00e7\u00e3o intergeracional<\/strong>\n        <p>Quando diferentes gera\u00e7\u00f5es constroem juntas, empresas aprendem mais r\u00e1pido.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37624da e-con-full e-flex e-con e-parent\" data-id=\"37624da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a54e90 elementor-widget elementor-widget-html\" data-id=\"1a54e90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"bst-home bst-pillars\">\n  <style>\n    .bst-pillars {\n      padding: 112px 0;\n      background: #fff;\n    }\n\n    .bst-pillars-head {\n      max-width: 880px;\n      margin-bottom: 46px;\n    }\n\n    .bst-pillars-grid {\n      display: grid;\n      grid-template-columns: repeat(5, 1fr);\n      gap: 16px;\n    }\n\n    .bst-pillar {\n      min-height: 154px;\n      padding: 24px;\n      border-radius: 26px;\n      background:\n        linear-gradient(180deg, rgba(23,57,166,.05), rgba(23,57,166,.015)),\n        #fff;\n      border: 1px solid var(--bst-border);\n      display: flex;\n      flex-direction: column;\n      justify-content: space-between;\n      transition: .25s ease;\n    }\n\n    .bst-pillar:hover {\n      transform: translateY(-4px);\n      background: var(--bst-blue-dark);\n      border-color: 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bottom: -120px;\n      width: 280px;\n      height: 280px;\n      border-radius: 50%;\n      border: 1px solid rgba(255,255,255,.10);\n      box-shadow:\n        0 0 0 68px rgba(255,255,255,.025),\n        0 0 0 132px rgba(255,255,255,.014);\n      pointer-events: none;\n    }\n\n    .bst-impact-kicker {\n      position: relative;\n      z-index: 2;\n      display: inline-flex;\n      align-items: center;\n      gap: 10px;\n      margin-bottom: 16px;\n      color: var(--bst-gold-soft);\n      font-size: 12px;\n      font-weight: 900;\n      letter-spacing: .16em;\n      text-transform: uppercase;\n    }\n\n    .bst-impact-kicker::before {\n      content: \"\";\n      width: 36px;\n      height: 1px;\n      background: currentColor;\n    }\n\n    .bst-impact-box p {\n      position: relative;\n      z-index: 2;\n      max-width: 920px;\n      margin: 0;\n      color: rgba(255,255,255,.82);\n      font-size: clamp(20px, 2.3vw, 30px);\n      line-height: 1.35;\n      letter-spacing: -0.035em;\n      font-weight: 650;\n    }\n\n    .bst-impact-box strong {\n      color: #fff;\n      font-weight: 900;\n    }\n\n    @media (max-width: 1120px) {\n      .bst-pillars-grid {\n        grid-template-columns: repeat(3, 1fr);\n      }\n    }\n\n    @media (max-width: 760px) {\n      .bst-pillars-grid {\n        grid-template-columns: 1fr 1fr;\n      }\n    }\n\n    @media (max-width: 600px) {\n      .bst-pillars {\n        padding: 82px 0;\n      }\n\n      .bst-pillars-grid {\n        grid-template-columns: 1fr;\n      }\n\n      .bst-pillar {\n        min-height: 130px;\n      }\n\n      .bst-impact-box {\n        border-radius: 26px;\n      }\n    }\n  <\/style>\n\n  <div class=\"bst-container\">\n    <div class=\"bst-pillars-head\">\n      <div class=\"bst-eyebrow\">10 temas priorit\u00e1rios<\/div>\n\n      <h2 class=\"bst-section-title\">\n        Longevidade \u00e9 uma agenda transversal.\n      <\/h2>\n\n      <p class=\"bst-text\">\n        Os projetos da bstory se organizam em dez temas priorit\u00e1rios que ajudam empresas, institui\u00e7\u00f5es e lideran\u00e7as a tratar a longevidade com amplitude, profundidade e impacto real.\n      <\/p>\n    <\/div>\n\n    <div class=\"bst-pillars-grid\">\n      <div class=\"bst-pillar\">\n        <small>01<\/small>\n        <strong>Sa\u00fade f\u00edsica e mental<\/strong>\n      <\/div>\n\n      <div class=\"bst-pillar\">\n        <small>02<\/small>\n        <strong>Educa\u00e7\u00e3o<\/strong>\n      <\/div>\n\n      <div class=\"bst-pillar\">\n        <small>03<\/small>\n        <strong>Cultura<\/strong>\n      <\/div>\n\n      <div class=\"bst-pillar\">\n        <small>04<\/small>\n        <strong>Reputa\u00e7\u00e3o e comunica\u00e7\u00e3o<\/strong>\n      <\/div>\n\n      <div class=\"bst-pillar\">\n        <small>05<\/small>\n        <strong>Meio ambiente, cidades sustent\u00e1veis, urbanismo<\/strong>\n      <\/div>\n\n      <div class=\"bst-pillar\">\n        <small>06<\/small>\n        <strong>Esporte, lazer e turismo<\/strong>\n      <\/div>\n\n      <div class=\"bst-pillar\">\n        <small>07<\/small>\n        <strong>Mobilidade, acessibilidade e geroarquitetura<\/strong>\n      <\/div>\n\n      <div class=\"bst-pillar\">\n        <small>08<\/small>\n        <strong>Trabalho, empreendedorismo e renda<\/strong>\n      <\/div>\n\n      <div class=\"bst-pillar\">\n        <small>09<\/small>\n        <strong>Tecnologia<\/strong>\n      <\/div>\n\n      <div class=\"bst-pillar\">\n        <small>10<\/small>\n        <strong>Consumo e comportamento<\/strong>\n      <\/div>\n    <\/div>\n\n    <div class=\"bst-impact-box\">\n      <div class=\"bst-impact-kicker\">Impacto<\/div>\n\n      <p>\n        A bstory existe para reunir quem j\u00e1 est\u00e1 construindo esse futuro: <strong>empresas, institui\u00e7\u00f5es, lideran\u00e7as, empreendedores, especialistas, mentores, iniciativas sociais e profissionais 50+<\/strong> que t\u00eam muito a ensinar, construir e transformar.\n      <\/p>\n    <\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-232aee9 e-con-full e-flex e-con e-parent\" data-id=\"232aee9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6c2bcf elementor-widget elementor-widget-html\" data-id=\"f6c2bcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"bst-home bst-final\">\n  <style>\n    .bst-final {\n      padding: 116px 0;\n      background:\n        linear-gradient(90deg, rgba(5,15,45,.94), rgba(5,15,45,.78)),\n        url(\"https:\/\/www.bstory.com.br\/images\/duas-pessoas-segurando-um-trofeu.jpg\") center\/cover no-repeat;\n      color: #fff;\n      position: relative;\n      overflow: hidden;\n    }\n\n    .bst-final::after {\n      content: \"\";\n      position: absolute;\n      inset: 0;\n      background:\n        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.bst-section-title {\n      color: #fff;\n    }\n\n    .bst-final .bst-text {\n      color: rgba(255,255,255,.78);\n      max-width: 650px;\n    }\n\n    @media (max-width: 900px) {\n      .bst-final .bst-container {\n        grid-template-columns: 1fr;\n      }\n    }\n  <\/style>\n\n  <div class=\"bst-container\">\n    <div class=\"bst-final-kicker\">\n      <strong>50+<\/strong>\n      <p>\n        A experi\u00eancia deixou de ser apenas uma trajet\u00f3ria individual. Ela se tornou uma agenda de reputa\u00e7\u00e3o, mercado, inova\u00e7\u00e3o e impacto social.\n      <\/p>\n    <\/div>\n\n    <div>\n      <div class=\"bst-eyebrow\">Impacto<\/div>\n\n      <h2 class=\"bst-section-title\">\n        A pr\u00f3xima d\u00e9cada ser\u00e1 intergeracional. A pergunta \u00e9 quem vai liderar essa conversa.\n      <\/h2>\n\n      <p class=\"bst-text\">\n        A bstory existe para reunir quem j\u00e1 est\u00e1 construindo esse futuro: empresas, lideran\u00e7as, especialistas, mentores, iniciativas sociais e profissionais 50+ que t\u00eam muito a ensinar, construir e transformar.\n      <\/p>\n\n      <div class=\"bst-btns\">\n        <a class=\"bst-btn bst-btn-primary\" href=\"\/contato.html\">Converse com a bstory<\/a>\n        <a class=\"bst-btn bst-btn-secondary\" href=\"\/premio.html\">Conhe\u00e7a o Pr\u00eamio bstory<\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Longevidade \u00b7 mercado \u00b7 reputa\u00e7\u00e3o A experi\u00eancia 50+ virou agenda estrat\u00e9gica. A bstory transforma essa agenda em reputa\u00e7\u00e3o, relacionamento e impacto. Somos uma plataforma de movimento, conte\u00fado, reconhecimento e projetos que conecta<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_jf_limit_responses":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-1","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/bstory.com.br\/home\/wp-json\/wp\/v2\/pages\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bstory.com.br\/home\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bstory.com.br\/home\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bstory.com.br\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bstory.com.br\/home\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":99,"href":"https:\/\/bstory.com.br\/home\/wp-json\/wp\/v2\/pages\/1\/revisions"}],"predecessor-version":[{"id":2015,"href":"https:\/\/bstory.com.br\/home\/wp-json\/wp\/v2\/pages\/1\/revisions\/2015"}],"wp:attachment":[{"href":"https:\/\/bstory.com.br\/home\/wp-json\/wp\/v2\/media?parent=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}